Case Study | eCommerce
Splendid helped Liz Earle bring to life their brand on an e-commerce platform
Overview
Splendid helped Boots-owned Liz Earle bring to life their brand on an e-commerce platform that offers personal service, quality items and quick and convenient delivery. Designed by Splendid in 2016, the Liz Earle e-commerce experience continues to out-perform the market today. Following the success of Splendid’s work for Boots, their Digital Experience Language (DEL) was adapted for Liz Earle to bring to life the brand’s core values: sourcing the best ingredients, working responsibly with communities and reducing environmental impact.
“Splendid’s challenge was to help create a new digital experience in e-commerce for their customers, using a design that could be rolled out across their entire group”
Robin Phillips, Director of Omni-channel , Liz Earle
6
6 month from design to delivery
93%
93% customer score from Which? top 10 online retailers
#1
Which? #1 UK online website
Collaborative Approach
Collaborating with the Walgreens' Product team and a Liz Earle team based on the Isle of White, the blended teams worked closely with development partner Cognizant to deliver a scalable e-commerce system on the IBM Aurora platform, in-line with the Walgreens-Boots alliance digital strategy. Splendid defined the extensible design pattern library for future expansion to multiple territories. We also increased value by adding product sampling at basket level checkout (increasing potential cross-sell on the next purchase through the website).