Thought Piece | Thought Piece
Why it’s time to future-proof your business with MACH technology
by Liam Springate-Jones
Content localisation is the process of aligning content with a geographical location so it can be understood by a particular audience. It’s about understanding different cultures and how your content will resonate with your target audience. That’s why building an effective content localisation strategy is essential.
From choosing which content to localise to creating a style guide and choosing your markets, creating a content localisation strategy ensures brand consistency as it relates to the target audience. Having a strategy also reduces the time it takes to localise your content for each specific market, as your business will have a clear plan of action, with can pave the way for stronger results.
To find out more, read Contentful’s blog post on how to create better content localisation for your business.
